Daikoku-no-kami is a name closely associated with Okuninushi, a major deity in Japanese mythology recorded in the Kojiki and Nihon Shoki, revered as a god of the land, agriculture, and nation-building who ceded rule of the earthly realm to the heavenly gods. Through phonetic association with the Buddhist deity Mahakala (Daikokuten) and shared imagery of sacks and abundance, Okuninushi became linked to fortune and prosperity in later syncretic worship. He is honored today at shrines such as Izumo Taisha, where devotees seek blessings related to good relationships, harvests, and wellbeing, alongside his traditional associations with wealth.