Okinagatarashi-hime, posthumously known as Empress Jingu, is a legendary figure in Japanese tradition said to have led a military campaign to the Korean peninsula while regent for her son, the future Emperor Ojin. She is venerated at numerous shrines, often alongside Hachiman, and is associated with safe childbirth, protection, and successful undertakings due to the accounts of her determined leadership. Her connection to business and prosperity draws on this legacy of resolve and favorable outcomes, though such associations reflect popular devotion rather than a fixed doctrinal role.