Ukanomitama-no-Mikoto is a Shinto kami associated with grain, food, and agricultural abundance, whose name is often linked to the term for rice spirit. Traditionally regarded as a child of Susanoo, this deity is closely identified with Inari, the widely venerated kami of harvest and, in later folk practice, of business prosperity. Shrines dedicated to Ukanomitama-no-Mikoto or Inari are commonly visited by merchants and farmers seeking blessings connected to sustenance and commercial success, reflecting the deity's enduring role in Japanese agrarian and economic life.