Ebisu Okami, identified in some traditions with Yaekotoshironushi, is a Shinto deity closely associated with fishing, trade, and commerce, and is widely venerated as one of the Seven Lucky Gods (Shichifukujin). Often depicted with a fishing rod and a large sea bream, this deity reflects Japan's maritime heritage and the belief that seafaring fortune and marketplace prosperity are intertwined. Devotion to Ebisu remains especially strong among merchants and business owners, who honor this figure through shrines, festivals, and household altars in hopes of favorable commercial fortune.