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Otanuki-sama (Oshukujin)

おたぬき様(福寿神)

Business & Prosperitysurpassing rivals in career
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Otanuki-sama, also known as Oshukujin, is a deity venerated in parts of Japan in connection with land, foundations, and local guardianship, often enshrined at small shrines tied to specific communities or sites. Devotional traditions associate this figure with business and prosperity, reflecting a broader Japanese custom of seeking favor from local kami for the wellbeing of commerce and daily livelihood. Historical and doctrinal details about Otanuki-sama are less widely documented than those of major deities, and practices vary by region and shrine.

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