Ukanomitama-no-kami is a kami of grain and food abundance recorded in early Japanese texts such as the Kojiki and Nihon Shoki, often regarded as a child of Susanoo. This deity became closely associated with Inari, the widely venerated kami of rice, agriculture, and by extension commerce, as Japan's economy grew to include trade and merchant activity. Shrines and offerings dedicated to this figure are traditionally linked to hopes for bountiful harvests and general prosperity, reflecting agricultural roots rather than a distinct doctrine of business success.